- Brand Marketing Interview Playbook
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Welcome - Important Notes
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Welcome Survey
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Brand Interview Playbook & 10 Templates
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Exit Survey
Brand Interview Playbook
The Definitive Guide to Mastering the Marketing Interview (Includes 10 Templates + Case Frameworks Cheat Sheet)
So you're preparing for an interview and want to make the best impression. But how?
There are countless articles available online, lists published by corporations and pamphlets prepared by business school career centers. It’s all helpful, but our 20-Step System provides a comprehensive, one-stop-shop with all the guidance, frameworks and templates you need to efficiently prepare for your interview & land your dream job. The team at CPG Camp has contacts at hundreds of brand marketing firms and have personally interviewed 500+ candidates for brand marketing roles. Blue chips. Small shops. Start-ups. We’ve seen it all & synthesized everything we know into this helpful Playbook that we’ve used ourselves to land multiple jobs. Our goal is to deliver advice that you may not hear elsewhere – things that leaders in the industry wish more candidates knew & practiced.
Whether you are beginning your journey into Brand Management or dusting off the rust, our proven System will help you land your dream job. We can't promise that you will be the most experienced or skilled candidate, but by following the guidance in this Playbook, we know you will be the most prepared. And in the world of Brand Management, persistence and resourcefulness sometimes trump all else. Once purchased, access to this course information will not expire.
We hope it helps you focus & show your brilliant, best self!
If you’ve been laid off or are a military vet, we offer our Brand Interview Playbook at no cost. Please send your military ID or inquiry to our team at info@cpgcamp.com.
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What is CPG Camp: Marketers lifting up marketers. The company was created by brand leaders with experience leading some of the world's most popular consumer brands at companies like Unilever, Johnson & Johnson and smaller start-ups. Our mission is to teach the next generation of marketing leaders what we wish someone taught us! After training thousands from nearly 250 universities and companies, over 90% of grads tell us they would recommend our services to a peer. Learn more about our story at cpgcamp.com. Check out our full collection of Training Courses & Recruiting Services at cpgcamp.com/services. Questions? Contact us as info@cpgcamp.com.
Our system covers 20 interview elements & includes 10 downloadable prep templates, plus our Case Frameworks Cheat Sheet with quick-reference notes for 12 types of case questions.
See details below:
INTERVIEW PREP AREAS COVERED
1. Career Objectives
2. Networking
3. Cover Letter
4. Resume
5. LinkedIn
6. Store / eStore Visits
7. Company Research
8. Resume Walkthrough
9. Story Development
10. Fit Questions
11. Brand Evaluations
12. Case Questions
13. Questions for Interviewer
14. Mock Interviews
15. The Big Day
16. Virtual Interviews
17. Thank You Notes
18. Multiple Rounds
19. The Offer
20. Negotiation
DOWNLOADABLE PREP TEMPLATES
1. Career Goals
2. 'Why?' Tool
3. Interview Stories
4. Resume Walkthrough
5. Fit Questions
6. Case Questions
7. Questions for Interviewer
8. Store Checks
9. Recruiting Contacts
10. Interview Notetaking
CASE INTERVIEW CHEAT SHEET
1. 3/4 C's
2. Marketing P's
3. Ad Evaluation (TOESS, ABC's)
4. Porter's Five Forces
5. New Product Launch
6. Competitive Entry
7. Category Extensions
8. Line Extensions
9. Category Decline
10. Share Decline
11. Profit Evaluation
12. Commonly Used Reference Stats