Get It All - CPG Camp + Marketing Aptitude Test, Mock Interview, and Resume Review

Save $31 on all of the CPG Camp services

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Course Description

CPG Camp is an online marketing boot camp delivering the most critical skill sets and industry connections to break into the highly competitive Consumer Packaged Goods industry.

CPG Camp focuses on the real-world, relevant skills to hit the ground running on Day 1 of any full-time or internship position. Our curriculum is informed by an Advisory Board of senior CPG marketers from a variety of industries, and it is specifically designed to go beyond the theory taught at the University level.

Each training module takes 30 minutes to 1 hour and is comprised of video-based instruction and assignments that simulate true on-the-job responsibilities.

CPG Camp culminates with the Marketing Aptitude Test (MAT), with the highest scoring students receiving interview opportunities at the largest brand management companies in the world.

Completion of the MAT also earns each student access to a specialized recruiting database for marketing and brand management.  Companies use this database throughout the year to find top talent for jobs and internships.

Who is it for?

Our program is tailor-made for Undergrads, MBAs, Recent Graduates, or Aspiring Marketers who are:

  • Trying to secure brand management roles
  • Preparing for upcoming marketing full-time or internship positions
  • Wondering how to ace the marketing interview
  • Determining if brand management is right for me

Who is the team?

CPG Camp is founded and managed by former senior marketers who have worked at Johnson & Johnson, Avon, and UBS with MBAs from Harvard and Georgetown.

Our curriculum and assignments were designed with the help of our Advisory Board, which includes senior marketers who have worked at Procter & Gamble, Georgia Pacific, Johnson & Johnson, and Yum Brands.

What is the refund policy?

CPG Camp will grant a full refund within the first 2 days of the camp if the student is not satisfied.

Mock Interview Description

Virtual interview from a senior marketer to help your prepare, receive feedback, and assess your strengths and opportunity areas.

How do I schedule it?

Once you pay and create your profile, a member of the CPG Camp™ team will reach out to you for scheduling purposes.

Resume Review Description

Senior marketers and CPG company recruiters will help you polish your resume and highlight the most important points.

How does it work?

Once you pay and create your profile, a member of the CPG Camp™ team will reach out to you for scheduling purposes.

Curriculum

  • Welcome Survey
  • 1. Brand Management: The Reality
  • 2. Key Metrics: Deconstructing a Brand
  • 3. P&L: Love it, Own it
  • 4. Forecasting: The Infamous Bridge
  • 5. Market Research: Getting to Know Your Consumer
  • 6. The Retail Landscape
  • 7. Retail Promotions and the "Buyer"
  • 8. Media: Intro to Media + Owned-Paid-Earned Media
  • 9. Media Planning: The Advertising Calendar
  • 10. Positioning: A Place Under the Sun
  • 11. Agencies: Who are They, How to Manage Them
  • 12. Creative Brief: Guiding Creative Minds
  • 13. Business Planning: The Most Wonderful Time of the Year
  • 14. Interviewing: Demystifying the Marketing Interview
  • Exit Survey
  • Mock Interview
  • Mock Interview Next Steps
  • Resume Review
  • Resume Review Next Steps

Course Description

CPG Camp is an online marketing boot camp delivering the most critical skill sets and industry connections to break into the highly competitive Consumer Packaged Goods industry.

CPG Camp focuses on the real-world, relevant skills to hit the ground running on Day 1 of any full-time or internship position. Our curriculum is informed by an Advisory Board of senior CPG marketers from a variety of industries, and it is specifically designed to go beyond the theory taught at the University level.

Each training module takes 30 minutes to 1 hour and is comprised of video-based instruction and assignments that simulate true on-the-job responsibilities.

CPG Camp culminates with the Marketing Aptitude Test (MAT), with the highest scoring students receiving interview opportunities at the largest brand management companies in the world.

Completion of the MAT also earns each student access to a specialized recruiting database for marketing and brand management.  Companies use this database throughout the year to find top talent for jobs and internships.

Who is it for?

Our program is tailor-made for Undergrads, MBAs, Recent Graduates, or Aspiring Marketers who are:

  • Trying to secure brand management roles
  • Preparing for upcoming marketing full-time or internship positions
  • Wondering how to ace the marketing interview
  • Determining if brand management is right for me

Who is the team?

CPG Camp is founded and managed by former senior marketers who have worked at Johnson & Johnson, Avon, and UBS with MBAs from Harvard and Georgetown.

Our curriculum and assignments were designed with the help of our Advisory Board, which includes senior marketers who have worked at Procter & Gamble, Georgia Pacific, Johnson & Johnson, and Yum Brands.

What is the refund policy?

CPG Camp will grant a full refund within the first 2 days of the camp if the student is not satisfied.

Mock Interview Description

Virtual interview from a senior marketer to help your prepare, receive feedback, and assess your strengths and opportunity areas.

How do I schedule it?

Once you pay and create your profile, a member of the CPG Camp™ team will reach out to you for scheduling purposes.

Resume Review Description

Senior marketers and CPG company recruiters will help you polish your resume and highlight the most important points.

How does it work?

Once you pay and create your profile, a member of the CPG Camp™ team will reach out to you for scheduling purposes.

Curriculum

  • Welcome Survey
  • 1. Brand Management: The Reality
  • 2. Key Metrics: Deconstructing a Brand
  • 3. P&L: Love it, Own it
  • 4. Forecasting: The Infamous Bridge
  • 5. Market Research: Getting to Know Your Consumer
  • 6. The Retail Landscape
  • 7. Retail Promotions and the "Buyer"
  • 8. Media: Intro to Media + Owned-Paid-Earned Media
  • 9. Media Planning: The Advertising Calendar
  • 10. Positioning: A Place Under the Sun
  • 11. Agencies: Who are They, How to Manage Them
  • 12. Creative Brief: Guiding Creative Minds
  • 13. Business Planning: The Most Wonderful Time of the Year
  • 14. Interviewing: Demystifying the Marketing Interview
  • Exit Survey
  • Mock Interview
  • Mock Interview Next Steps
  • Resume Review
  • Resume Review Next Steps