MINI-CAMP: Media Primer for Brand Marketers

The Media space is constantly evolving and what works this year will likely be wildly out of date by next year. Learn the keys to Owned Media, Paid Media & Earned Media that any Marketers must know. And see how top brands manage the Media Planning process to make smart choices and develop a cohesive go-to-market plan. 

MODULE DESCRIPTIONS

        INTRO TO MEDIA & OWNED CHANNELS

Managing your brand's media plan can be one of the most exciting parts of the job. But even without a budget, the proliferation of owned channels presents a massive opportunity for savvy Marketers. Our Intro to Media + Owned Channels module is designed to provide an introduction to the common types of media and how to manage your owned channels to build a strong brand foundation. We teach the basics of Owned Media, Earned Media and Paid Media. We then take a closer look at Owned Media with an introduction to managing websites, eCommerce sites, Social Media pages and CRM.

         EARNED MEDIA

Earned Media can be one of the most elusive and complicated parts of a brand's integrated Marketing plan. Our Earned Media module is designed to provide a primer on the different types of Earned Media and how to maximize it for your brand. Here, you can sample the first minute of this module. The full module, an important piece of our Brand Management Boot Camp, provides an overview of these common tactics.

         PAID MEDIA & PERFORMANCE MARKETING

The paid media landscape is changing every day. Our Paid Media & Performance Marketing module will help you gain a better understanding of the latest paid media channels and tactics that brands use to stay ahead of the pack. We teach about the merits of paid media over owned and earned media, as well as a deeper review of the common types with pros and cons. This includes TV, Online Video, Over-the-Top Video, Digital Display, Paid Search, Social Media (5 top platforms), Influencers, Audio, Out-of-Home, Sponsorships, Print and Direct Mail.

        MEDIA PLANNING

Behind many exciting Super Bowl ads or viral Tik Tok videos are thoughtful, integrated marketing plans developed by a team of very tired Marketers and their partners. In our Media Planning module, you will learn how to build a strong media plan and understand the common terms and methods used within the industry for budgets large and small. We teach about the Media Planning Calendar, General Industry Strategy Terms, TV and Digital Media, as well as Media Planning Strategies with full plan case study.