Online Brand Mgmt Boot Camp

Course Description

WELCOME TO CPG CAMP!

The most popular CPG Camp offering is our Online Brand Management Boot Camp. It includes 16-modules that are 100% online and self-paced with fun videos & assignments. Each module takes 30-60 minutes so busy students can complete the program within 1-2 weeks. The boot camp culminates in our Marketing Aptitude Test (MAT) and once students pass, they receive resume accreditation, a LinkedIn certificate and entry into our recruiting database. Learn more about our complete offering of marketing training, recruiting & consulting services at cpgcamp.com/services.

WHAT IS CPG CAMP?

Marketers lifting up marketers. Real-world marketing training from senior brand leaders to land your dream job & accelerate your brand marketing career in the consumer packaged goods (CPG) industry and beyond.

We are the largest finishing school of its kind in North America for aspiring brand marketers, created by executives working on top brands to teach the next generation what we wish someone had taught us! We've taught thousands from over 150 universities & organizations since 2014 - and our students love the program with 9 in 10 grads saying they'd recommend CPG Camp to a peer. Our intent is to complement classroom learning with focused training in the areas that interviewees, interns & new hires are most commonly unprepared.

HOW DOES THE BOOT CAMP WORK?

REAL-WORLD BRAND MANAGEMENT TRAINING:

- - Students receive real-world marketing training, insights, and assignments through an intensive online boot camp.
  - Our curriculum goes beyond marketing theory to better prepare students to ‘talk the talk’ (understand daily life at a top brand marketing organization) & ‘walk the walk’ (succeed from Day 1).
  - The online boot camp is 100% online, self-paced and can be taken any time.
  - Each of the 16 modules takes 30-60 minutes to watch the video and complete the assignment.

MEANINGFUL RESUME CREDENTIALS:

- - Upon completion of the training, students take the Marketing Aptitude Test (MAT), which tests knowledge and application of the CPG Camp curriculum.
  - The MAT is 90 minutes calibration, consisting of 50 multiple choice questions & a case study. A score of 80% is needed to pass.
  - Successful CPG Camp graduates receive 'Endorsed Brand Manager' resume accreditation and a certificate of completion for LinkedIn.

CRITICAL RECRUITING ASSISTANCE:

- - Successful graduates of CPG Camp enter into our talent database.
  - Students are considered for opportunities with recruiters and/or internal networks of the CPG Camp team and advisory board. Please note there is no guarantee of interviews or placement.
  - Students who register for a recruiting service receive specialized feedback from a senior marketer to understand what companies are looking for and to translate personal experience into a tight story.

YOU SHOULD JOIN OUR PROGRAM IF YOU HAVE WONDERED ANY OF THE FOLLOWING:

- - Is Brand Management for me?
  - How can I develop real-world marketing skills?
  - How can I break into the Brand Marketing industry?
  - How do I ace the marketing interview?
  - How do I prepare for my internship or job?

WANT TO LEARN MORE?

- - TESTIMONIALS: See over 50 testimonials and the 180+ organizations represented by thousands of students.
  - FAQ: Visit our FAQ to see what others are asking the CPG Camp team.
  - REFUND POLICY: We will grant a full boot camp refund within the first 2 days if you are not satisfied.
  - ACCESS: Students have access to the full curriculum, assignments, hand-outs and MAT for 6 months.
  - For any questions, learn more at our website (cpgcamp.com) or send us a note at info@cpgcamp.com.

Curriculum

Important Information - CPG Camp
Welcome Survey
1. Brand Management: The Reality
2. Key Metrics: Deconstructing a Brand
3. P&L and Budget: Love it, Own it
4. Forecasting: The Infamous Bridge
5. Market Research: Getting to Know Your Consumer
6. The Retail Landscape
7. Retail Promotions and the "Buyer"
8. Intro to Media + Owned Media
9. Paid Media: A Constant Evolution
10. Earned Media: The Holy Grail
11. Media Planning: The Advertising Calendar
12. Positioning: Your Brand Versus the World
13. Agencies: Who are They, How to Partner with Them
14. Creative Brief: Guiding Creative Minds
15. Business Planning: The Most Wonderful Time of the Year
16. Interviewing: Demystifying the Marketing Interview
Marketing Aptitude Test - Multiple Choice
Marketing Aptitude Test - Creative Brief Writing Sample
Exit Survey

Course Description